The Signal

Serving the College since 1885

Tuesday October 15th

Tasnim Oyshi


The 2024 presidential campaigns are leveraging pop culture to gain the support of Gen Z voters (Photo Courtesy of Flickr / Hjl November 8, 2005).
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OPINION: Pop culture and social media are bringing in younger voters

America’s newest generation of voters was practically raised on social media and is known for creating and interacting with most of the viral content that arises from apps like TikTok and Instagram. It seems like the Democratic and Republican parties are beginning to realize this, as evident in their strategies of using social media and pop culture to rake in young supporters.

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